Client: Bio-Dex, A Manufacturer of Swimming Pool Chemicals

Bio-Dex Laboratories, LLC
Contact: Lori Brumajin
lori.brumagin@bio-dex.com
Phone: 623-582-2400

Lori will provide a reference.
Feel free to call, or email her.

Website: www.bio-dex.com

This project was an entire brand refresh without compromising the long established brand identity.  I was working with an existing logo design (circa 1960) to create several new logo treatments, new corporate identity materials, new label designs for more than 30 products, a new website, and various print and video advertising and promotional materials.

Projects included:

  • New logo treatments
  • More than 30 new product labels designed with screen toning to allow for 3 color screen printing on machines from the 1960s
  • Trade show display graphics
  • Website revised with the latest responsive interface design and dynamic use of photography
  • Social networking identity graphics
  • Various printed ads, posters, and distributor promotional materials
  • Several Point of sale displays including new in-store product displays/shelving systems posters, signage, etc.
  • 11 x 17 printed quad fold brochures featuring the entire product line
  • Product photography and post production
  • Animated logo sting used in video content

Above:
The old labels were printed directly on the bottles using screen printing machines that were purchased almost 60 years ago. The client was hopeful that I could come up with a design that had a lot more depth and modern brand identity sensibilities, while still being producible on their three color system. I came up with a screentoned design using dots to create shading and depth, while sticking to the serious color limitation. Most modern labels are printed photographically that make use of mixing colors to create over 24 million shades. Because we were screen printing, we were limited to exactly 3 shades total. Additionally the new layout created an enhanced hierarchy of importance for easy brand recognition from a distance in the store.

Below:
Here is the final group shot (a few items are missing) showing the new labels followed by several of the projects I executed for their re-branding.

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